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Some see sperm in town’s new logo
November 27, 2009 by Shawn Douglas
Filed under News
Some people claim that the new logo in a north Devon resort town looks like a sperm.
The resort town of Ilfracombe in Devon needed to rebrand the tourist area with the hope of giving it new appeal in tough economic times. Yet some people say the rebranding effort went astray with a swirl over the “i” that too closely resembles a sperm.
The town’s Web site was busy with responses to the new logo, created by Fresh Bread Marketing. One blogger stated: “How on earth did they miss the sperm. On the plus side, they could always market themselves as England’s most fertile town.”
Ilfracombe has been noted as having very high levels of teen pregnancy, leading some to believe that the logo was designed with a double meaning.
However, the marketing company’s Tessa Martin said that no one had said anything about the resemblance of a sperm during the logo’s launch party.
“People have their own interpretations and see it in different ways, but it was always meant to resemble a fish or the aerial view of the harbor,” said Martin. “Some people have said it looks like an ice cream, but only one or two people have complained.”
A town council member, Paul Crabb, defended the town’s new logo. “The squiggle is what your mind’s eye makes of it,” said Crabb. “It’s a way of making us feel fresh and vibrant.”
Another council member, Andrea Beacham, told the BBC that the council was excited about the attention the new logo was nationally getting.
“We’re quite laid-back about the sperm references,” Beacham told BBC News.
“We’re not a stuffy town and the logo was always intended to have a hint of humor as well as curiosity. Ilfracombe is undergoing a re-birth and regeneration with such new opportunities as the Ilfracombe to Swansea ferry link, so it fits quite well.”
The council has described the rebranding as “encapsulating Ilfracombe’s fascinating and appealing attributes into one logo, strapline and brand that reflects and reinforces the distinctive essence of Ilfracombe.”
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