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Some see sperm in town’s new logo

Some people claim that the new logo in a north Devon resort town looks like a sperm.

The resort town of Ilfracombe in Devon needed to rebrand the tourist area with the hope of giving it new appeal in tough economic times. Yet some people say the rebranding effort went astray with a swirl over the “i” that too closely resembles a sperm.

The town’s Web site was busy with responses to the new logo, created by Fresh Bread Marketing. One blogger stated: “How on earth did they miss the sperm. On the plus side, they could always market themselves as England’s most fertile town.”

Ilfracombe has been noted as having very high levels of teen pregnancy, leading some to believe that the logo was designed with a double meaning.

However, the marketing company’s Tessa Martin said that no one had said anything about the resemblance of a sperm during the logo’s launch party.

“People have their own interpretations and see it in different ways, but it was always meant to resemble a fish or the aerial view of the harbor,” said Martin. “Some people have said it looks like an ice cream, but only one or two people have complained.”

A town council member, Paul Crabb, defended the town’s new logo. “The squiggle is what your mind’s eye makes of it,” said Crabb. “It’s a way of making us feel fresh and vibrant.”

Another council member, Andrea Beacham, told the BBC that the council was excited about the attention the new logo was nationally getting.

“We’re quite laid-back about the sperm references,” Beacham told BBC News.

“We’re not a stuffy town and the logo was always intended to have a hint of humor as well as curiosity. Ilfracombe is undergoing a re-birth and regeneration with such new opportunities as the Ilfracombe to Swansea ferry link, so it fits quite well.”

The council has described the rebranding as “encapsulating Ilfracombe’s fascinating and appealing attributes into one logo, strapline and brand that reflects and reinforces the distinctive essence of Ilfracombe.”

         

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Alabama Baby Unable to Cry

Jody Woods gave birth to Devon, her 7-pound baby boy on October 19th, but soon learned that his vocal cords are paralyzed.

Jody feels helpless because she is unable to do anything for her son.  Even the urge to cry will cause baby Devon to begin turning blue.  Medical tests on Tuesday revealed additional health problems for the infant involving his white blood cell count and his bladder.

Woods and Devon’s father, Joshua Sutterfield, have moved to Birmingham, Alabama, to be near their son who is being treated at Children’s Hospital.  They are currently staying at the nearby Ronald McDonald house.

“Instead of vibrating and doing what they’re supposed to, they cut off his circulation, to like his airway,” says Joshua.

“The fear of losing your child, you know, it’s real hard when you think about those things.  It tends to break you down,” says Joshua.

The couple struggles to keep their faith as Devon’s health problems continue a series of setbacks for the family.  In addition to Devon, they have a 2-year-old daughter.  Joshua has been unable to find work because of the wet weather.  He sets foundations for trailers.  For Joshua’s family, no work means no family income.  No income means all kinds of problems.  The couple is unable to pay their rent, and they expect to be evicted from their home in Cullman within a few days.  They have been unable to make the payment on their car, and the vehicle was repossessed three days ago.

“Just have faith in the Lord it’s going to work out,” says Jody.

“That God will intervene and work this out and heal that baby,” says Ruby Sutterfield, Devon’s grandmother.